Black Friday has been a tradition in my family for as long as I can remember. It is encoded into my DNA as much as the Lions game playing in the background while my mother frantically works in the kitchen to make sure we have a large and extravagant dinner is to Thanksgiving. Before online sales grabbed a hold of this idea I remember waking up Thanksgiving day as early as possibly to be one of the first persons to see what kind of “TREASURES” were being offered this year. My sister and I would look through them at least a dozen times making our lists of what items we “had” to pick up. Listing them by priority and making a game plan as to what store we would start out with and then make our way through the other “less” attractive items.
Black Friday has always been a fun activity for our family but the last two years have been less then fun. My wife and I for about a decade have been going to my in-laws for lunch and my family for dinner. This has worked brilliantly for us until the sales started leaking into our family time beginning on Thanksgiving evening. The line had been drawn…who do you love more, family or bargains?! The biggest blow of this line being drawn has been my mother who lives for family coming together.
I still love a good bargain and I still would be willing to stand in freezing weather to save money but not at the expense of family and friends. This is why I was so excited to see REI’s post this morning about not being open on Black Friday. President & CEO Jerry Stritzke stated on the company website: “For 76 years, our co-op has been dedicated to one thing and one thing only: a life outdoors. We believe that being outside makes our lives better. And Black Friday is the perfect time to remind ourselves of this essential truth.”
To REI the essential truth is to enjoy the outdoors and they are staying true to it and believing that by being closed on Black Friday they are making their point (while gaining publicity). What are your essential truths and what priorities have you made in your life? Sure bargains are good and traditions are fun but maybe REI’s announcement can be a reminder to all that it is important to keep what is important…important.
My statement on my blog states this “For 31 years, our family on Thanksgiving has been dedicated to one thing and one thing only: fellowship with family. We believe that keeping family a priority make our lives better. And not going to sales on Thanksgiving day is the perfect time to remind ourselves of this essential truth.”
As always, I hope you enjoyed my blog and have a blessed Black Friday Billy<><